What Is The Purpose Of A Lead Magnet?
A lead magnet is a freebie that you can give prospective clients in exchange for their e-mail address.
These can include eBooks, checklists, or other summaries of your expertise.
This makes use of the “reciprocity” principle (people feel obliged to give you something, when you give them something).
You can use the lead magnet to give away on future podcast interviews, media appearances, and to capture more interested leads on your website.
What Is The Potential Value Of This?
How much is a lead worth to you? $10? $100? $1,000?
Imagine you have an average traffic website, that sees 100 visitors a day, 3,000 visitors a month.
And that the lead magnet converts just 5% of this traffic into email list sign ups.
That’s 150 sign ups a month, 1,800 a year.
What’s that worth to you?
Do Lead Magnets Make A Significant Difference To Sign Up Rates?
Yes, the average email opt in rate is about 1.95% (that is 2 out of every 100 visitors sign up), the worst 25% of sites, however, get only 0.8% (less than 1 out of every 100 visitors sign up) but the best according to AppSumo get a 6.5% sign up rate and they all use lead magnets.
A company which offers customized diaries, uses an e-Book lead magnet and their landing pages convert at 75%! That is 3 out of 4 visitors that land on the page sign up for their list.
Not every lead magnet is this successful, but nearly all well-designed lead magnets lead to an uptick of sign ups for the company’s email list.
Principles Of High Converting Lead Magnets
There are some confirmed principles, as signed off by psychologists, that make for high-performing lead magnets:
- They solve a real problem
- They offer a quick win
- They are specific and easy to consume
- They offer high value intelligence
- Can be instantly accessed
- They showcase your expertise
You can use your lead magnet, which can be an e-Book or a similar resource, on future podcast appearances,
How We Create A Lead Magnet For You
We will create a unique, personalized, and effective lead magnet for you.
The first thing we do is to onboard you with a brief intake form that captures your expertise and intent with the lead magnet. We can also use podcast interviews or media that you have done and distill it into the lead magnet.
We then assign one of our expert writers to put together the lead magnet, which usually ends up being around 10 pages.
Finally, we share the lead magnet with you to get any final revisions completed.
Our goal is to deliver a high-quality, effective lead magnet that drives more leads and ROI to you and your business. Here’s what to expect when buying a lead magnet from us:
- It takes us 7 business days to finish the lead magnet once we onboard you.
- We do allow revisions! Let us know any changes that are needed, and we’ll have them turned around within 5 business days.
- The lead magnet is up to 5 pages.
- The lead magnet’s content is based on your expertise. We can take either take any pre-existing media you’ve done, or conduct a new interview, in order to write the lead magnet.
- The total price is $349